Seoul Fashion Week: Jain Song

Her collection showcased a mix of city life and nature through easy structured garments. She used a mix of prints and bold colors including turquoise and salmon, florals and stripes. Her collection was youthful and flowy with a lot of separates that I could see mixed and matched to make some great springtime looks for the contemporary woman. I loved the styling of the models and I hope this two-toned hair will move from runway to street. I’m loving those thick statement bangs! The photos are blurry, yes, but the show was wonderful.

Of course the stars were in attendance at SFW

She also offers a J. Lite collection, targeting a younger and most casual client. You can find her designs in the Hyundai Department stores and online. I’m looking forward to her Disney collaboration featuring Lady and the Tramp.  

Find out more about her collections on her website and social media.


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