This is one show from Seoul Fashion Week I have been excited to talk about. Not only was the collection beautiful to see come to life on the runway, the storytelling by self-taught designer Sujinn Kim was incredible to witness. Her brand philosophy is all about making an experience, rather than just a product; she is a designer of experiences, and in 2009 was the youngest designer to ever show a debut collection at Seoul Fashion Week.
|Designer Sujinn in black after her show at SFW|
SS2016 Wild Flower The collection showcased garments of beautiful movement and intricate detail. Including both menswear and womenswear, the collection encompasses the designers view of maintaining timeless pieces, rather than following trends. She keeps her silhouettes clean with movement. The color palette of this collection included neutrals with pops of orange against the creams and blacks. Models donned clean dewy faces with minimal makeup and accessories. We saw head wraps here, too, which I’m a big fan of and hope to see them transition into streetwear this spring. The shoes were fabulous and accented the outfits well.
The show was much more than just a runway. It opened with interviews of various artists and designers. They told their story of passion, struggle, and courage to follow their callings to design for the world. The lights went out and the runway began. The closing included an unexpected finale and live performance. Here are a few of my favorite looks from the show (check out the bottom of this post for links to see the performance online.)
Overall an incredible showcase of talent, passion, and creativity. I look forward to seeing this young designer make a mark in the international fashion world.
You can watch my video on Soulpot Studio’s show on my YouTube channel.
Be sure to follow Sujinn and her team to see what is in store next season.