It’s October which means we’re gearing up for the the K-Beauty Expo at Kintex in South Korea. It is the largest comprehensive beauty and cosmetics expo in Korea and is the best place to see what is trending in the world of Asian beauty products and innovations. It is also… View Post

I’ve officially been using Olaplex No. 3 as a take home treatment for almost a year now and have seen a whole new side to my hair! If you’re asking yourself, “What the heck is Olaplex?!”, then read this first and come back. As most of you know it recently… View Post

After a busy first day of Seoul Fashion Week and a late night Olaplex event, morning came too soon. I’m not a nighttime event person, so Fashion Week is a rare occasion for me to be out on the town. Early the next day I was back on the train… View Post

I was able to attend another season of Seoul Fashion Week. I’ve officially been in attendance for a year now, and sometimes can’t believe it is real. It is inspiring to see young designers push the boundaries on fashion in Korea. Unfortunately, for a Spring/Summer showcase I wanted to see… View Post

With over 400 booths exhibiting and limited time at this years K-Beauty expo in Kintex, the hard core K-beauty enthusiast needs to enter with a game plan. The best way to approach it is to do a little research of the brand or products that will be showcased so you don’t miss… View Post