Beautycounter was created in 2013 with one purpose in mind: TO GET SAFE PRODUCTS INTO THE HANDS OF EVERYONE. That sums up their whole business. The founders saw a major problem in the beauty and cosmetics market. There are over 80,000 chemicals on the market today, many of which don’t… View Post

Mac Cosmetics has a bunch of geniuses in their marketing department. They found the niche of “Limited Edition” collaborations, and makeup enthusiasts have eaten it up! Whether they are featuring a line created by a celebrity or designer, these limited edition lines are becoming more and more challenging to get.… View Post